mirabelle

with a million dollars in funding from the state of connecticut and other sponsors, mirabelle is on its way to transforming breast-health awareness, and i knew that the branding and social media needed to reflect that ambition. i wanted to create an identity that felt natural, feminine, and elegant — something inviting, with a low barrier to understanding or approaching the device. every visual choice worked toward making mirabelle feel accessible and desirable, while carrying the ambition of a medical device backed by science.

with my team at DAY, we worked on a brand refresh, a comprehensive social media campaign including short-form video and static content, and a collabs and events schedule.

our new custom wordmark and font system focused on round shapes, creating a soft, approachable vibe. at the same time, we refined colors for a balance between maturity and vibrance, inspired by fruits — mirabelle is the word for "plum" in french. generous negative space became a major element of the visual system, making the design understated and approachable.

now, i am managing a website refresh and creating a slide deck design as we see mirabelle into the finals stages of various innovation and business competitions across america.